Is Your Busy Rental Season Over?
Fill Vacancies Before the Snow Flies!
What is your busiest time for rental activity? Traditionally, the summer months are when families try to move, in order to settle everyone in a new home before school starts. And weather has a big impact on activity. In the northern climates, winters are very long—but they can be much longer everywhere if you have unfilled vacancies staring at you!
Things in the rental property business do tend to quiet down starting in the fall. People are guided by natural rhythms—so when the days get short and the sun goes away, we are less inclined to pursue activities, much less moving house. It’s just easier when the days are long and the sun is shining!
Holidays are also big influences on rental activity. Any landlord or property manager will tell you that around Thanksgiving and until the Christmas and Winter holidays, there is just not a lot of movement. Many folks would rather concentrate on their annual gift extravaganza, decorating the house, and closing out the year on a semi-calm note.
That means if you have vacancies, now is the time to get serious about filling them. Any prospective tenants who put off looking for a new place until school started have that behind them now. Kids are settled, so the parents could be anxious to get settled before—you guessed it—the fall and winter holiday season starts.
The best tenants are often those who plan well—so market your property aggressively in the next four to six weeks, and you’ll have a better chance of attracting good tenants who want to be moved in before the snow flies!