How to Avoid Discrimination in Rental Advertising
Tuesday, August 31st, 2010Landlords must know the guidelines of the Fair Housing Act (FHA), passed by Congress to prohibit discrimination in housing—including rental housing—based on religion, race, color, national origin, sex, family status and disability. Tenants who believe they have been discriminated against can bring charges against rental property owners, even if the property owner did not intend to discriminate.
Advertising is an area that landlords must pay attention to. Ignoring the guidelines of the FHA, whether intentional or not, can get you in hot water very quickly. Here are a few examples of possibly discriminatory advertising, and how to avoid it.
1. Single family house, ideal for couples with children.
Could be discriminatory because it sounds as if couples with children are preferred.
Avoid discrimination by sticking to the facts:
Single family house, 3 BR, large back yard.
2. Upstairs apartment for rent. No smoking, drugs, or children.
Discriminatory because it prohibits children. Unless the property is designated “55 or over,” or another adults-only designation, landlords cannot prohibit children.
Avoid discrimination by opening the listing to children:
Upstairs apartment for rent. No smoking or drugs.
3. House for rent. Good neighborhood, close to Faith Christian Church.
Discriminatory because it could indicate preference to one religious group.
Avoid discrimination by eliminating reference to church:
House for rent. Quiet neighborhood, walk to grocery store and schools.
4. Now leasing 2 and 3 bedroom units. Great views, close to hiking trails. Walk downtown. Great for runners, joggers.
Could be discriminatory by implying disabled people would not be welcome.
Avoid discrimination by eliminating last sentence and adding "bus":
Now leasing 2,and 3 bedroom units. Great views, close to hiking trails and bus lines. Walk or bus downtown.
More ways to avoid charges of discrimination:
Eliminate any symbols from your advertising—except for the Equal Housing Logo.
Concentrate on describing the property, not the potential tenants.
When using photos of people in ads, make sure to show a wide range of people, including different ages and races.